Use Instagram DMs to recover abandoned carts

Abandoned cart recovery via Instagram DMs is one of the highest-ROI channels available to e-commerce brands today, with open rates exceeding 80%.

Why Instagram DMs work

Unlike email, Instagram DMs land in a personal space. Combined with a friendly, human tone, they feel less like marketing and more like a helpful nudge from a friend.

The 3-message sequence

Message 1 (1 hour after abandonment): A gentle reminder with the product image and a direct link back to checkout.

Message 2 (24 hours): Add social proof — a short testimonial from another buyer.

Message 3 (48 hours): Create urgency — limited stock or a small time-limited discount.

Setting it up in ApnaInbox

Connect your Instagram Business account, build a workflow with three timed steps, and let ApnaInbox handle the sending automatically — even while your team sleeps.